The company is a fast-growing d2c premium soft toy brand established in 2015, headquartered in gujarat. it operates through an asset-light business model with outsourced manufacturing while focusing on branding, product development, and distribution.
the business has built a strong presence across major e-commerce platforms such as amazon, flipkart, and meesho, along with quick-commerce platforms like zepto, blinkit, and swiggy instamart. it offers over 300 skus, including eco-friendly and bis-certified plush toys.
with strong financial growth from ₹4.9 cr to ₹18.46 cr in three years and high ebitda margins of up to 33%, the company demonstrates excellent scalability. the business has sold over 1.87 million units and maintains strong customer ratings.
the opportunity is ideal for investors looking to scale a consumer brand in the rapidly growing indian toy and e-commerce market.
| fy 2023–24 (in INR Cr) | fy 2024–25 (in INR Cr) | fy 2025–26(p) (in INR Cr) | |
|---|---|---|---|
| Sales | 12.50 | 18.46 | 37.00 |
| EBITDA | |||
| PAT |