Importer and distributor of artificial grass and sports flooring: 100% of the business offered
Confidential Information Summary · pan-India B2B distribution · complete owner exit
Executive summary
The business imports artificial grass, sports turf and sports flooring and sells them to dealers and contractors across India. It runs from three warehouses with an in-house sales team. The owner is offering 100% of the business and plans a complete exit.
At a glance
Basis of preparation. Everything here comes from the owner's discussions and public business listings, and none of it is independently verified. No financial statements are in the file. The turnover and employee figures are published ranges. The ₹35 Cr is the owner's expected consideration, not a valuation. No later accounts exist.
Investment highlights
A repeat B2B dealer network
More than 150 dealers and contractors buy repeatedly, so demand comes from established trade relationships, not walk-in retail.
150+ repeat accountsPan-India distribution
The business sells across India from three warehouse locations, with its own in-house sales team.
Pan-India reachThree-city warehousing
Stock is held in Delhi, Mumbai and Hyderabad, about 23,000 sq ft in total, close to major buying centres.
~23,000 sq ftTwo product families
Artificial grass and turf sit beside sports flooring, so one customer can buy both from one supplier.
Grass, turf and flooringDebt-free, complete handover
The owner proposes a debt-free transfer of 100% of the business. Physical stock is negotiated separately.
Debt-free · 100%Business overview
The company imports sports-surface products and distributes them to the trade. It sells to dealers and contractors and does not run a consumer retail channel.
Artificial grass and sports turf
Football turf, cricket pitch turf, sports and synthetic grass, and landscaping grass.
Sports flooring
Badminton and multi-sport flooring, gym mats, rubber rolls, EPDM granules and related surfaces.
Channel
B2B sales through an in-house team to dealers and contractors across India.
Revenue split between the two product families is not in the file; it is provided in the data room.
Business model & economics
The business buys products from overseas, holds stock in three warehouses and sells on to dealers and contractors through its own sales team.
Products are imported, stocked and resold.
Customers are dealers and contractors.
Served from Delhi, Mumbai and Hyderabad.
| Feature | Detail |
|---|---|
| Sales | In-house sales team |
| Customers | 150+ repeat B2B dealers and contractors |
| Warehousing | 3 cities, ~23,000 sq ft |
| Inventory | Negotiated separately from price |
Product portfolio & footprint
Two product families are stocked across three warehouse locations that together cover the north, west and south of the country.
Artificial grass and turf
Sports flooring
| Location | Detail |
|---|---|
| Delhi | Warehouse |
| Mumbai | Warehouse |
| Hyderabad | Warehouse |
| Total area | ~23,000 sq ft |
Customer mix & concentration
Customers are repeat dealers and contractors who buy sports-surface products for resale or installation.
The base, as disclosed
Customer-level billing is not in the file, so the masked top-20 table and the concentration and movement charts are not shown. No claim is made on concentration. Customer-level detail will be provided in the data room, subject to NDA.
Financial snapshot
No financial statements are in the file, so no revenue, profit or balance sheet figures are shown here.
What exists, all unverified
Weakest metric: the missing numbers. The turnover range is wide, and there are no profit figures. Audited accounts, returns and bank statements are provided in the data room, subject to NDA, and value is assessed on those.
Quality of earnings
Earnings cannot be assessed from the file, because no accounts are in it.
What the documents support
A normalised EBITDA, a margin bridge and a cash-conversion view are prepared once accounts are received under NDA.
Management & organisation
The owner runs the business and plans a full exit, with an in-house sales team beneath.
| Role | Detail |
|---|---|
| Owner | Sole proprietor; complete exit planned |
| Sales | In-house sales team |
| Employees | 26–50 (published range) |
Key-man. The owner's role in customer and supplier relationships is not described. With a complete exit, handover terms are central to the transaction.
M&A proposition
The owner offers 100% of the business as a debt-free transfer, because of a complete exit and permanent relocation abroad.
Repeat dealers and contractors.
About 23,000 sq ft of warehousing.
As stated by the owner.
Strategic buyers
Distributors or manufacturers of flooring, turf or building materials that want a ready national dealer network.
Financial buyers
Investors seeking a trading platform with a long history and a debt-free start.
Transaction parameters
Value-creation levers
- Extend reach beyond the 150+ existing dealer accounts.
- Cross-sell flooring to turf customers, and the reverse.
- Add warehouse capacity to the three-city network.
- Move the operation into a corporate structure.
Proceeds go to the owner. The consideration is the owner's expectation and is not supported by figures in the file; management projections are not included.
Risks & mitigants
No financials in the file
Turnover is a wide published range. Mitigant: accounts, returns and bank statements are verified in the data room before any price is agreed.
Price is the owner's expectation
₹35 Cr is not backed by profit data. Mitigant: value is set after data-room review, with structure open.
Sole proprietorship transfer
Registrations and contracts sit in the owner's name. Mitigant: a transition and novation plan agreed in the process.
Import dependence
Supplier, currency and duty exposure are not described. Mitigant: supplier schedule and landed-cost data in the data room.
Owner dependence
Customer and supplier relationships may rest with the owner. Mitigant: a handover period is built into terms.
Stock outside the price
Inventory is negotiated separately and may be material. Mitigant: a stock count and valuation before closing.
Unverified history
The operating history is the owner's statement. Mitigant: registrations and early accounts checked in the data room.
Process & next steps
Direct all enquiries to CA Dhiraj Ostwal & Co. — Transaction Advisory. Do not contact the business, its owner or its employees.
Disclaimer. This summary is confidential and was prepared from information supplied by the owner and public listings, without independent verification. The expected consideration is not an offer, valuation or recommendation. No representation or warranty is given and no liability is accepted for its use. Recipients must conduct their own diligence.