SEL-002  ·  Project Pluto  ·  Confidential Information Summary
Exclusive OEM Spare-Parts Distributor
Construction Equipment — NCR
100% Equity Acquisition  ·  Incorporated 2008  ·  Sole territorial appointment since 2019  ·  Dual-division business  ·  Adviser: CA Dhiraj Ostwal — Transaction Advisory
₹3.91 Cr
Total Revenue FY 2024-25
Audited · ▲7.3% YoY
₹19.84 L
Normalised EBITDA FY 2024-25
Adviser-normalised · see Section 07
₹46.45 L
OEM Incentive Income FY 2024-25
Audited · ▲125% YoY
₹3.5 Cr
Asking Price
100% equity · cash-free debt-free
01 — Executive Summary

Project Pluto presents a rare opportunity to acquire, as a going concern, the sole and exclusive authorised distributor of genuine OEM spare parts for construction equipment — cranes, backhoe loaders, and compaction machinery — across a major northern Indian metropolitan territory. The business has operated for over seventeen years under a single corporate entity, holds a renewable territorial appointment in good standing with its principal, and generates meaningful income through a layered structure of OEM incentives and rebates that substantially exceed the headline trading margin.

The company operates two divisions within one legal entity: a Spare Parts Distribution Division, which accounts for the substantial majority of operating revenue, and a Software Division, which earns recurring licence income from proprietary desktop tax-compliance software distributed to chartered accountants and corporates nationally. Both divisions transfer to the buyer in a 100% equity acquisition.

The transaction is motivated entirely by founder retirement. The operating founder has built a business of scale, depth, and relationship capital over nearly two decades. There is no family successor, and all other shareholders are passive. The family seeks a single, clean, 100% exit to an owner with the operational intent and financial capacity to continue and grow the franchise.

At a Glance
Entity type
Private Limited Company
Incorporated
2008 (NCR region)
Distributor appointment
Since 2019 · Sole & exclusive territorial
Principal
Major listed Indian engineering conglomerate
Transaction type
100% equity acquisition — going concern
Asking price
₹3.5 Crore · cash-free, debt-free
Total revenue FY 2024-25
₹3.91 Crore (audited)
Adviser
CA Dhiraj Ostwal — Transaction Advisory
02 — Investment Highlights

Five attributes distinguish Project Pluto from a generic distribution opportunity. Each is supported by audited documents or confirmed management information in the data room.

◆
Exclusive Territorial Appointment
The company holds the sole authorised distributorship for genuine OEM construction-equipment spare parts across its exclusive territory. No competing distributor may sell the principal's parts within this boundary — a structural, contractually protected moat. Cumulative purchases from the principal exceed ₹21 Crore since 2019, evidencing an active, in-good-standing account.
₹
Incentive Economics — The Real Margin Engine
Parts distribution intentionally runs a thin headline markup. The economic return is generated through a layered OEM incentive structure: bulk-purchase discounts, monthly cash incentives, and volume-tier rebates. In FY 2024-25 this layer yielded ₹46.45L — an increase of over 125% from ₹20.63L in FY 2023-24 — and is directly tied to purchase volumes. A buyer who grows volumes accelerates this income disproportionately.
▤
Asset-Backed Balance Sheet
At 31 March 2025, the company held ₹96.49L of saleable OEM inventory, a ₹14.87L fixed deposit with a nationalised bank, and ₹26.11L in loans, advances, and deposits — including GST input credits, a security deposit lodged with the principal, and an incentive receivable of ₹7.86L. Total audited assets were ₹1.6565 Crore.
↻
Recurring, Non-Discretionary Demand
Spare parts for construction equipment are a consumable necessity. Cranes, backhoe loaders, and compaction equipment in active service require continuous replacement of genuine parts. Demand is driven by the installed equipment base, not by construction cycles alone — an equipment owner who has invested ₹50–200L in a machine is not in a position to defer maintenance or use non-genuine parts that void the OEM warranty.
⌘
Clean Succession — Turnkey Transfer
The business transfers as a going concern in a share purchase. The Spare Parts Division, the Software Division, the OEM appointment, the inventory, the banking relationships, the team, and the customer base all transfer together. As a share sale, the company — and its distributor appointment — continues without interruption under new ownership (the agreement requires notification and KYC of new management; there is no veto right). The operating founder commits to a transition period to facilitate a thorough handover of the OEM relationship, key customers, and operational knowledge.
03 — Business Overview

The company is a dual-division business within a single corporate entity. Its primary business is the authorised distribution of genuine OEM spare parts for construction equipment across an exclusive metropolitan territory. Its secondary business — built organically over nearly two decades — is the development and annual licensing of proprietary desktop software for TDS, TCS, and income-tax-return filing.

Spare Parts Distribution
Sole authorised reseller of genuine OEM construction-equipment parts — cranes, backhoe loaders, compactors — to retailers, individual fleet owners, and corporate equipment operators across the exclusive territory. Parts are sourced directly from the principal through a dedicated dealer-finance facility, held across two warehouses (light and heavy items), and sold against customer requirements, both from stock and on-order. An export channel distributes parts to buyers outside the territory on advance-payment terms.
Software Division
Three proprietary desktop software products for statutory compliance filing — TDS returns, TCS returns, and income-tax returns — sold as annual licences to chartered accountants and corporate tax teams. Products carry the Protean (NSDL) provider listing, are updated after each Union Budget to reflect statutory changes, and are distributed and supported remotely. The licensee base has been built over approximately 18 years and demonstrates consistent repeat-renewal behaviour.
Supporting Income Streams
A layered structure of OEM incentives and rebates — comprising bulk-purchase discounts, turnover incentives, and cash discounts — earned from the principal based on purchase volumes and performance. These are classified as "other income" in the audited accounts and represent the primary margin generator of the distribution business. Also includes professional service receipts and logistics recoveries.
Infrastructure Detail
Premises Office, retail shop, and warehouse — all leased, all in the company's name
Inventory locations Two warehouses: light items and heavy/bulk items, managed in parallel systems
Systems Principal's proprietary DMS for OEM orders and stock tracking; Tally for accounting; dual-entry inventory reconciliation
Banking Dealer-finance facility (EDFS) with a nationalised bank for OEM procurement; fixed deposit supporting the facility
Team 5 persons including founder: customer support, stock management, marketing/technical, accounts
04 — Market & Opportunity

The company sits at the intersection of two sustained demand drivers: the construction equipment after-market, where demand is generated by an in-service equipment base that requires continuous maintenance irrespective of new-equipment cycles; and the statutory compliance software market, where annual filing obligations under Indian tax law create a captive, annually-renewing customer base.

No external market data has been provided by management, and none will be fabricated here. The demand characteristics below are derived directly from the company's own operating history and audited documents.

Demand Driver 2 — OEM Genuine Parts Mandate
Equipment operators using non-genuine parts risk voiding OEM warranty, equipment failure, and operator liability. The principal's distributors supply genuine parts with full OEM backing. This creates a structural preference for the authorised channel and limits price-based substitution. The company's exclusive territorial appointment means customers within the territory have no alternative authorised source for the principal's parts.
Demand Driver 3 — Annual Statutory Compliance
Every Indian business required to deduct TDS or TCS must file quarterly returns. This is a non-negotiable, annually recurring obligation. Software renewal demand is therefore structurally captive — the licensee must file, must use approved software, and renews each year when the updated product incorporating Finance Bill changes is released. The company's software customer base of approximately 200+ licences demonstrates this renewal dynamic over a period exceeding 18 years.
05 — Business Model & Economics

The company's economics operate on two distinct layers. The first is the visible distribution top line — buy at cost from the principal, resell to customers at a markup determined by the principal's MRP structure. The second, and economically dominant, layer is the OEM incentive income earned on purchase volume and performance — bulk-purchase discounts, turnover incentives, and cash incentives that are volume-tiered and accumulate as purchasing scale increases.

₹2.82 Cr
Domestic Spare Parts
81.9% of operating revenue · FY 2024-25
₹46.25 L
Export Spare Parts
13.5% · advance-payment basis · variable
₹14.25 L
Software Licences
4.1% · annual recurring · FY 2024-25
₹46.45 L
OEM Incentive Income
Other income · the margin engine · audited

The following table shows the revenue composition across the four years for which management figures are available. FY 2022-23 and FY 2021-22 figures are unaudited management compilations and are labelled accordingly.

Revenue Stream (₹ Lakh) FY 2021-22 Mgmt FY 2022-23 Mgmt FY 2023-24 Audited FY 2024-25 Audited FY 2025-26 Unaud.
Total Revenue 368.23 305.89 364.96 391.45 392.84
Domestic Spare Parts 279.76 283.17 314.96 281.58 329.18
Export Spare Parts 65.74 — 11.04 46.25 2.91
Software Licences 12.45 16.37 15.61 14.25 10.43
Services & Cartage 1.40 1.10 1.60 1.68 1.97
OEM Incentive Income 8.88 5.25 21.75 46.45 48.35
Note on Export Revenue

Export and deemed-export revenue has been volatile: ₹65.74L (FY 2021-22, unaudited) → nil (FY 2022-23) → ₹11.04L (FY 2023-24) → ₹46.25L (FY 2024-25) → ₹2.91L (FY 2025-26, unaudited). This is an order-driven, opportunistic channel and should not be modelled as recurring revenue. It is presented here for completeness; buyers should verify the nature of export customers in diligence.

06 — Competitive Positioning

The company's competitive position in spare parts distribution is defined primarily by its exclusive territorial appointment rather than by price, marketing, or product differentiation. Within the territory, the company is the only authorised source for the principal's genuine OEM parts — a position that cannot be replicated by a competitor without a separate appointment from the principal.

Dimension Management Claim Evidence Buyer Verification Required
Territorial exclusivity Sole authorised distributor in the territory Distributorship certificate — confirmed in signed documents Confirm no parallel channel or internet-sales exception in the agreement
Relationship tenure 8-year, in-good-standing account Agreement dated 2019; cumulative purchases >₹21 Cr confirmed Obtain renewal confirmation for current year from principal
Customer stickiness Repeat purchasing; corporate relationships of 18+ years Top 10 customers = ₹1.54–1.65 Cr in domestic sales; top 3 = ~19% of domestic revenue Verify customer revenue split and tenure in diligence
Software retention >60% of software clients retained for 18 years Licence count: 310 (FY 2023-24) → 297 (FY 2024-25) → 213 (FY 2025-26, unaud.) — declining Declining licence count requires explanation; renewal rate should be verified
Principal relationship No warnings or notices ever issued Confirmed by management; no documentary contradiction found Confirm directly with principal during diligence

For customers purchasing genuine spare parts within the territory, the practical alternative is the aftermarket — non-OEM parts sourced from third-party suppliers. This alternative exists but carries warranty and equipment risk that most corporate fleet operators are unwilling to accept. Individual customers with older, out-of-warranty equipment may be more price-sensitive. The company's switching cost for institutional customers is therefore material; for individual customers it is lower.

Honest Assessment

The distribution business has a genuine, contractually protected moat within the territory. The software business does not — it competes in an open market where incumbents with cloud infrastructure have a platform advantage. The investment case should be assessed primarily on the strength of the distribution franchise and the OEM incentive economics. The software division adds incremental earnings but is not a primary investment driver.

07 — Financial Snapshot

The financial statements for FY 2024-25 and FY 2023-24 are audited by an independent statutory auditor. Earlier years are available as management compilations only. FY 2025-26 figures are unaudited management information; audited accounts for FY 2025-26 are expected by 30 September 2026 and must be reviewed by a buyer before any binding offer.

Profit & Loss (₹ Lakh) FY 2022-23 Mgmt FY 2023-24 Audited FY 2024-25 Audited FY 2025-26 Unaud.
Revenue from Operations 300.79 343.20 343.76 ~344.49
Other Income (OEM incentives & FD interest) 5.25 21.75 47.70 48.35
Total Revenue 305.89 (est.) 364.95 391.45 ~392.84
Cost of Materials ~279.05 300.58 311.45 n/a
Employee Benefits n/a 44.19 55.60 n/a
Finance Costs 2.45 3.10 3.77 n/a
Depreciation 2.29 2.98 3.06 n/a
Other Expenses n/a 11.60 14.57 n/a
Profit Before Tax 2.11 2.51 3.01 n/a
Profit After Tax 1.55 1.86 2.23 n/a

The EBITDA bridge below reconciles from audited PBT to Reported EBITDA, and from there to the Adviser Normalised EBITDA. The normalisation add-back represents salary paid through the company payroll to a passive family member whose role is not operationally required and will not be replicated under new ownership — confirmed by management and verified by the transaction adviser. This is the only add-back applied. Management's broader claimed adjustment of ₹34.09L is not adopted here as it includes operating employee salaries, which a buyer will need to sustain.

Profit Before Tax (audited FY 2024-25)₹3.01 L
+ Depreciation₹3.06 L
+ Finance Costs₹3.77 L
Reported EBITDA₹9.84 L
+ Passive family member salary (non-operational, not to be replicated)₹10.00 L
Adviser Normalised EBITDA₹19.84 L
Important — EBITDA Basis

The Adviser Normalised EBITDA of ₹19.84L is the figure adopted in this document. It reflects one confirmed add-back only. Management has separately represented an Adjusted EBITDA of ₹34.09L based on broader salary add-backs; buyers should request and independently verify the full salary schedule underlying that claim in formal diligence. The reported EBITDA of ₹9.84L and the normalised figure of ₹19.84L are presented side-by-side so buyers can form their own view.

The balance sheet at 31 March 2025 reflects an asset-heavy working capital business. The following summary is drawn from the audited accounts.

Balance Sheet (₹ Lakh) 31 Mar 2024 Audited 31 Mar 2025 Audited
Share Capital 20.00 20.00
Reserves & Surplus 11.34 13.53
Net Worth 31.34 33.53
Secured Borrowings (bank facility) 16.84 40.11
Unsecured Loans (promoter family — to be settled) 67.35 76.98
Trade Payables 17.30 14.73
Other Liabilities & Provisions 3.47 0.30
Total Liabilities 136.30 165.65
Inventory 88.17 96.49
Trade Receivables 5.94 21.81
Loans, Advances & Deposits 16.93 26.11
Fixed Deposit (SBI) 14.01 14.87
Fixed Assets (net) 6.44 3.70
Cash & Equivalents 4.29 2.18
Other Current Assets 0.51 0.49
Total Assets 136.29 165.65

On a cash-free, debt-free basis, the sellers will settle both the ₹76.98L promoter unsecured loan and the ₹40.11L secured bank facility from sale proceeds. The buyer acquires the operating business with its working capital intact — inventory, receivables, GST credits, security deposits, and the SBI fixed deposit all remain within the company.

Weakest Metric — Inventory Growth vs Revenue

Domestic spare-parts revenue fell from ₹314.96L (FY 2023-24) to ₹281.58L (FY 2024-25) while inventory grew from ₹88.17L to ₹96.49L — and the secured bank facility increased from ₹16.84L to ₹40.11L. This pattern — declining sales, rising inventory, rising borrowing — requires explanation. Buyers must request an inventory ageing schedule in diligence and confirm that the inventory is saleable at or near book value.

08 — Management & Organisation

The company is operated by a lean, experienced team built over nearly two decades. Day-to-day operations are led by the founding principal, who manages the OEM relationship, strategic direction, and the software division. Four additional employees cover the operating functions of the distribution business.

Role Division Tenure Function
Founder / Operating Principal Both 18+ years OEM relationship, operations, software development, strategic direction
Customer Support (Software) Software 18 years Software licensee support and relationship management; shared 50/50 with spare parts
Stock & Sales Spare Parts 9 years Inventory management, order fulfilment, sales
Marketing / Technical Spare Parts 8 years Customer acquisition, technical parts identification
Accounts Both 18 years Accounting, compliance, GST, TDS

All four employees have confirmed their intention to continue post-acquisition. The operating founder will provide a structured transition of approximately one year, including personal introductions to the principal's relevant officials, key customer relationships, and the full operating knowledge of both divisions. All employees are on the company payroll. No employee currently holds a written appointment letter — this is a gap that a buyer should address through formal employment agreements as part of post-closing integration.

09 — M&A Proposition

The opportunity is a 100% equity acquisition of a going-concern business — both operating divisions, the OEM distributor appointment, the inventory, the banking relationships, the team, the software IP, and the customer base transfer together in a single transaction.

What Is on Offer
100% of the equity of the company as a going concern. The transaction is structured as a share purchase. The company — and its OEM distributor appointment — continues in full under new ownership. The principal requires notification and KYC of new management on a change of ownership; there is no approval right or veto.

The sellers will settle the ₹76.98L promoter unsecured loan and the ₹40.11L secured bank facility from sale proceeds. The buyer acquires on a cash-free, debt-free basis at ₹3.5 Crore.
Why Now
The founder who runs the business is approaching retirement. There is no family successor willing or positioned to take over the operational role. The remaining shareholders are passive. The family seeks a single, complete exit — not a partial stake or a financial investment.

The timing is commercially clean: the business has completed FY 2025-26 with stable revenue and growing incentive income, and is in full operational health. This is an orderly succession, not a distress event.

The ideal acquirer is an operationally active buyer — an individual entrepreneur, a family business group, or a strategic trade buyer in adjacent distribution or construction equipment services — with the management bandwidth to run a lean 5-person distribution operation and the financial capacity to maintain and grow OEM purchase volumes. The incentive economics of this business reward a buyer who increases volumes; a passive holding approach will not unlock the upside. A financial investor without operational involvement is not the right fit for this asset.

Transaction Terms (Confirmed)
Stake
100% equity
Structure
Share purchase agreement
Asking price
₹3.5 Crore
Basis
Cash-free, debt-free
Deferred / earnout
Not accepted by sellers
Non-compete
Sellers will provide
Transition
~1 year or as mutually agreed
Representations & warranties
To be negotiated in SPA
10 — Risks & Mitigants

The following risks are presented without marketing language. Each is a genuine buyer concern identified from the source documents. Where a mitigant exists it is stated; where the position remains open it is disclosed as such.

Risk: Single-Franchise Dependency
The entire distribution business — and approximately 98% of other income — derives from one principal. Termination, non-renewal, or material modification of the appointment would be existential for this division.
Mitigant / Position
The agreement is rolling (not fixed-term) and is renewed by maintaining target achievement (approximately 85% threshold). The company has never received a warning or notice. Cumulative purchases exceed ₹21 Cr. The current certificate is valid to 31 March 2026; FY 2026-27 renewal confirmation is expected and must be verified before closing.
Risk: Founder / Key-Person Concentration
The operating founder manages the OEM relationship, develops the software, and directs all operations. The business in its current form is substantially dependent on this individual.
Mitigant / Position
Founder has committed to a transition of approximately one year. The OEM relationship is contractually with the company entity, not the individual. The four operating employees — with tenures of 8–18 years — provide operational continuity. However, the software annual release capability is currently single-person: a buyer must plan for this specifically.
Risk: Inventory Quality and Realisability
₹96.49L of inventory is the largest single asset. The ageing profile of this inventory — what proportion is slow-moving or potentially obsolete — has not been provided and cannot be verified from audited accounts alone.
Mitigant / Position
Inventory is genuine OEM parts for in-service equipment with an active installed base in the territory. However, a buyer must request and review a full inventory ageing schedule in diligence before accepting the balance sheet value. The OEM's buy-back policy for superseded parts should also be confirmed.
Risk: Employee Statutory Compliance Gap
Management has confirmed nil compliance with PF, ESI, gratuity, and professional tax obligations. Four employees have tenures of 8–18 years. The accumulated gratuity liability and associated penalty exposure is unquantified and unbooked in the audited accounts.
Mitigant / Position
This is a real, unquantified liability. Buyers should independently estimate the exposure (using the Payment of Gratuity Act formula) and seek either seller settlement pre-closing or an appropriate indemnity and escrow arrangement in the SPA. No mitigant has been provided by management.
11 — Process
To Express Interest or Request Further Information
All enquiries are handled exclusively by the appointed transaction adviser. Please do not approach the company or its management directly.
Adviser
CA Dhiraj Ostwal
Firm
CA Dhiraj Ostwal — Transaction Advisory
Project Reference
SEL-002 · Project Pluto
Document Status
Pre-NDA Confidential Information Summary
1
Execute Non-Disclosure Agreement
A mutual NDA is required before any further information is released. Contact the adviser to receive the NDA for execution. No financial detail beyond this document is shared prior to signature.
2
Data Room Access & Management Discussion
On NDA execution, qualified buyers receive access to the secure data room containing audited financial statements, the OEM distributor agreement, tax returns, statutory registers, software IP documentation, and employee records. A structured management discussion with the operating founder will be facilitated through the adviser.
3
Indicative Offer & Due Diligence
Qualified buyers submit a non-binding indicative offer. Following adviser review, a period of confirmatory due diligence — financial, legal, and commercial — is conducted. The adviser will co-ordinate access to the company, the statutory auditor, and the banking partner.
4
Binding Offer, SPA Negotiation & Closing
A binding Share Purchase Agreement is negotiated with agreed representations, warranties, indemnities, and conditions precedent — including completion of the software IP assignment and confirmation of the OEM distributor appointment for the current year. Closing follows satisfaction of all conditions.
Important Notice and Disclaimer. This Confidential Information Summary ("CIS") has been prepared by CA Dhiraj Ostwal — Transaction Advisory ("the Adviser") solely to provide indicative information to prospective buyers evaluating a potential acquisition of 100% of the equity of the company referred to herein as "Project Pluto." This document is issued on a strictly confidential basis and may not be copied, reproduced, disclosed, or distributed to any third party without the prior written consent of the Adviser.

The information contained in this CIS is drawn from audited financial statements for the years ended 31 March 2024 and 31 March 2025, and from management-provided information for earlier and later periods. FY 2025-26 figures are unaudited management information and are clearly labelled as such. While the Adviser has taken reasonable steps to verify information from audited sources, this CIS does not constitute an audit, a valuation, legal advice, financial advice, or an offer or invitation to contract. No representation or warranty, express or implied, is made as to the accuracy, completeness, or fairness of the information contained herein.

Prospective buyers must rely solely on their own independent investigations, analyses, and professional advisers in evaluating the opportunity. The Adviser and the sellers accept no liability for any loss or damage arising from reliance on this document. Figures are in Indian Rupees (₹); "L" denotes lakh; "Cr" denotes crore. All financial data is on a standalone, single-entity basis. There are no subsidiaries.

This document contains forward-looking statements and management representations that are not independently verified. Such statements involve known and unknown risks and uncertainties. Past performance is not a reliable indicator of future results. The asking price, transaction terms, and any other commercial terms referred to herein remain subject to negotiation and are not binding on any party.

Project Code: SEL-002  |  Project Name: Project Pluto  |  Adviser: CA Dhiraj Ostwal — Transaction Advisory  |  Document prepared: October 2026

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