3D Architectural Visualisation
Renders, walkthrough films and interactive tools for residential homebuilders and developers.
01Executive summary
| Business | Founder-led 3D visualisation studio |
| What it does | Turns architectural plans into photorealistic images, films and interactive tools |
| Sector | Architectural visualisation and property marketing |
| Customers | Homebuilders, developers, architects and property marketers |
| Key offerings | Still renders; animation and video; 360°, VR and interactive tools |
| Team | 20+ artists and digital specialists |
| Clients | 170+ |
| Experience | 9+ years |
| Reason for sale | Founder pursuing a new venture |
02Investment highlights
Each highlight is management’s position; supporting documents follow in diligence.
Residential-builder specialism
Services are built around homebuilders and developers, from exterior and interior renders to master-plan visuals.
3 service linesOne supplier, several formats
Stills, walkthroughs, marketing films, 360° tours and interactive tools can be bought together.
5 formatsRepeat client base
Clients return for new communities and new home plans. Client-level tenure data is a diligence item.
70%+ repeatIn-house interactive tools
A visualiser (2024) and an interactive floor-plan tool (2025) extend the offer beyond project work.
2 proprietary toolsGrowth with high margins
Revenue and EBITDA both stepped up over the period; the unaudited basis is set out in section 01.
+53.6% revenue, 2023–2503Business overview
The company produces the visuals builders use to sell homes before they are built. An in-house team creates them from architectural drawings.
Architectural rendering
Exterior and interior renders, colour-coded floor plans, amenity views, master plans and virtual staging.
Animation and video
Walkthroughs, cinematic launch films and 360° flythroughs.
360°, VR and interactive
Virtual tours, interactive floor plans, product-selection widgets and AR/VR.
Illustrative visuals from the business’s portfolio (management).
04Business model & economics
Most revenue is project work for builders, with in-house tools sold alongside. Orders are small, so volume and repeat clients carry the model.
Per-project pricing
Single renders to multi-asset campaigns.
Larger, more complex
Walkthroughs and launch films.
Not yet quantified
Revenue is not separately reported.
| Measure | Value |
|---|---|
| Average project value | ~0.18 |
| Typical range | 0.15 – 0.22 |
| Large projects | 5.3 – 13.2 |
05Delivery capacity & utilisation
Output depends on an artist team working inside a proprietary tracking system. Capacity, not demand, sets the near-term ceiling.
The delivery base
06Customer mix & concentration
Customers are residential builders and developers who order per community and per home plan. A new launch triggers the repeat order.
The base, in numbers
07Financial snapshot
The business roughly 1.5 times its 2023 revenue by 2025, with profit stepping up sharply in 2024.
Grouped columns, management-adjusted, ₹ lakh
| ₹ lakh | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue | 159.3 | 237.6 | 244.8 |
| Growth | – | +49.1% | +3.0% |
| EBITDA | 24.3 | 107.4 | 103.9 |
| EBIT | 21.8 | 105.1 | 101.8 |
| PAT | 20.5 | 101.2 | 93.3 |
Revenue compounded at 23.9% a year over 2023–25, but growth slowed to a single-digit rate in 2025.
Not presented
08Quality of earnings
Every earnings measure here is management-adjusted and unaudited. A bridge from reported to adjusted EBITDA was requested and not provided.
Grouped columns, % of revenue
| % | 2023 | 2024 | 2025 |
|---|---|---|---|
| EBITDA margin | 15.2% | 45.2% | 42.4% |
| PAT margin | 12.9% | 42.6% | 38.1% |
The cost base did not scale with the 2024 revenue step, and management has not yet explained why. Reported-to-adjusted differences are attributed to intercompany allocations and funds transferred to India.
Items not available
09Management & organisation
A small group runs the business. It spans a founder, an operations head and a project manager.
| Role | Responsibility |
|---|---|
| Founder & CEO | Leads strategy and client relationships; built the business |
| Operations Head | Daily operations, delivery, team coordination, quality control |
| Project Manager | Runs projects end to end; main client contact in delivery |
Shareholding and governance details follow after the NDA.
10M&A proposition
The owner is exploring a sale of the business. Stake, structure and perimeter follow after the NDA.
Why now
The founder is moving to a new venture, which opens the business to a new owner.
Room to grow
Headroom in the team allows added volume.
Upside lever
Two in-house tools can grow beyond project work.
Visualisation groups
Seeking builder clients in overseas markets.
Property-technology companies
Seeking content and interactive tools.
Financial buyers
Seeking a profitable specialist business.
- Grow interactive tools as a share of revenue.
- Cross-sell video, VR and interactive formats to repeat clients.
- Raise output per artist through AI-assisted workflows.
11Risks & mitigants
Founder dependence
Relationships may sit with the founder, who is leaving.Mitigant
A leadership team is in place; transition terms are not yet agreed.Unaudited figures
All financials are management-adjusted.Mitigant
Records supporting the adjustments will be provided in diligence.2025 growth
Revenue growth slowed and EBITDA edged down.Mitigant
Current-year trading will be provided before offers.Small average order
Revenue relies on volume and repeat business.Mitigant
Repeat share is reported by management; client data follows.Tool revenue unquantified
Interactive tools are not yet separately reported.Mitigant
Product-level revenue will be provided in diligence.Two-entity structure
Assets and funds move between entities.Mitigant
The sale structure is being worked to give a clean perimeter.Housing-market exposure
Demand follows homebuilder activity.Mitigant
Client mix and sensitivity will be discussed on NDA.12Process & next steps
Direct all enquiries to the adviser, quoting Project Tycoon · SEL-034. Do not contact the company, its management or its employees.
Disclaimer. This Confidential Information Summary has been prepared by CA Dhiraj Ostwal — Transaction Advisory solely to help interested parties decide whether to proceed with further enquiries about a possible transaction. It is based on information supplied by the owner and management, which has not been independently verified or audited, and it does not purport to contain all the information a prospective buyer may need. No representation or warranty, express or implied, is given as to its accuracy or completeness, and no liability is accepted for any loss arising from its use. Any forward-looking or management estimate is management’s own, is not a forecast, and has not been validated by the adviser. Recipients must make their own enquiries and may not reproduce or circulate this document.