BUSINESS BRIEF

The Fabric Care Company Is India's First Professional-Grade Home Fabric And Leather Care Brand, Founded In June 2023 By A Founder With Over Six Years Of Operating Experience In Premium Laundry And Dry-Cleaning Services.
This Is A Business Seeking Funds
The Company Is Raising Inr 2 Crore In A Seed Round At A Pre-Money Valuation Of Inr 20 Crore. This Is Not A Sale Of The Business. The Capital Raised Will Be Deployed Towards Marketing And Performance Spend, New Product Development, And Operational Scale.
India's Fabric And Leather Care Market Represents A Combined Addressable Market Of Over Inr 30,000 Crore, Yet No Trusted, Performance-Led Home Alternative To Dry Cleaning Exists In The Country. The Fabric Care Company Is Filling This White Space With A Comprehensive Portfolio Of 14 Unique Skus Across Five Categories: Add-On Detergent Boosters, Specialised Stain Removers, Special Purpose Detergents For Delicates (Silk, Wool, Undergarments), Everyday High-Performance Detergents And Conditioners, And A Dedicated Leather Care Range. All Formulations Are Performance-Led, Sustainable, And Designed For The Indian Consumer, With Active Ingredients Sourced From The Usa And Uk.
The Business Has Delivered Inr 2.9 Crore In Cumulative Revenue, Sold Over 1 Lakh Units, And Currently Processes Approximately 10,000 Orders Per Month At A Monthly Recurring Revenue Of Approximately Inr 26 Lakhs. Gross Margins Stand At 68%, Improving Consistently Quarter-On-Quarter From 57% At Launch. The Brand Is Live Across Amazon India (75% Of Revenue), Its Own D2C Website (11%), Blinkit (6%), And Instamart And Other Channels (8%).
Financially, The Company Has Grown Revenue By 571% Year-On-Year From Fy24 To Fy25 And Targets Inr 966 Lakhs In Net Revenue For Fy26-27 And Inr 2,378 Lakhs For Fy27-28, With Ebitda Breakeven Projected In Fy27-28. Contribution Margin Is Projected To Turn Positive In Fy26-27 As Marketing Efficiency Improves With Scale.
The Founder Brings Deep Domain Expertise
Having Previously Built A Premium Laundry And Dry-Cleaning Business To Inr 3.6 Crore Arr Across Five Cities And Three Processing Facilities. The Team Is Supported By A High-Calibre Advisory Board Including A Former Unilever Customer Development Leader With 26+ Years In Fmcg And A Former President And Ceo Of Sunedison Asia. The Product Portfolio Has Been Lab-Validated By Ex-Hul R&D Professionals, With The Company's Flagship Powder Outperforming Surf Excel At One-Third The Dosage In Independent Pairwise Testing.
This Seed Investment Represents An Opportunity To Back A Differentiated, High-Margin Consumer Brand Executing The Same Playbook That Created 100-Million-Dollar-Plus Exits Globally, In A Largely Untapped Indian Market.
 

PROPOSAL
🏭
Industry
Consumer Goods
🏗️
Sub Industry
Fast-Moving Consumer Goods (FMCG)
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Nature of Business
D2C
📍
Location
India
📊
Open For Dilution
Yes
💰
Ask Size
₹ 2 CR
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Sector
Home Care / Personal Care Products
🧭
Region
Pan-India
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Top Customer
🔒 Confidential
✔️
End Use Of Funds
The company has demonstrated strong product-market fit with INR 2.9 Crore in cumulative revenue, over 1 lakh units sold, ~10,000 orders per month, and 68% gross margins within less than two years of launch. Revenue has grown 571% year-on-year from FY24 to FY25. The brand is live across Amazon, Blinkit, and Instamart, with a clear path to INR 1.3 Crore MRR by March 2027 and EBITDA profitability by FY 27-28. The fund raise of INR 2 Crore will be deployed towards marketing scale, new SKU development, and operational strengthening.
 
FINANCIAL INFORMATION
2024 (in INR Lakh) 2025 (in INR Lakh) 2026(P) (in INR Lakh)
Sales 13 90 280
EBITDA
PAT
Business Documents