BUSINESS BRIEF
The Fabric Care Company Is India's First Professional-Grade Home Fabric And Leather Care Brand, Founded In June 2023 By A Founder With Over Six Years Of Operating Experience In Premium Laundry And Dry-Cleaning Services.
This Is A Business Seeking Funds
The Company Is Raising Inr 2 Crore In A Seed Round At A Pre-Money Valuation Of Inr 20 Crore. This Is Not A Sale Of The Business. The Capital Raised Will Be Deployed Towards Marketing And Performance Spend, New Product Development, And Operational Scale.
The Company Is Raising Inr 2 Crore In A Seed Round At A Pre-Money Valuation Of Inr 20 Crore. This Is Not A Sale Of The Business. The Capital Raised Will Be Deployed Towards Marketing And Performance Spend, New Product Development, And Operational Scale.
India's Fabric And Leather Care Market Represents A Combined Addressable Market Of Over Inr 30,000 Crore, Yet No Trusted, Performance-Led Home Alternative To Dry Cleaning Exists In The Country. The Fabric Care Company Is Filling This White Space With A Comprehensive Portfolio Of 14 Unique Skus Across Five Categories: Add-On Detergent Boosters, Specialised Stain Removers, Special Purpose Detergents For Delicates (Silk, Wool, Undergarments), Everyday High-Performance Detergents And Conditioners, And A Dedicated Leather Care Range. All Formulations Are Performance-Led, Sustainable, And Designed For The Indian Consumer, With Active Ingredients Sourced From The Usa And Uk.
The Business Has Delivered Inr 2.9 Crore In Cumulative Revenue, Sold Over 1 Lakh Units, And Currently Processes Approximately 10,000 Orders Per Month At A Monthly Recurring Revenue Of Approximately Inr 26 Lakhs. Gross Margins Stand At 68%, Improving Consistently Quarter-On-Quarter From 57% At Launch. The Brand Is Live Across Amazon India (75% Of Revenue), Its Own D2C Website (11%), Blinkit (6%), And Instamart And Other Channels (8%).
Financially, The Company Has Grown Revenue By 571% Year-On-Year From Fy24 To Fy25 And Targets Inr 966 Lakhs In Net Revenue For Fy26-27 And Inr 2,378 Lakhs For Fy27-28, With Ebitda Breakeven Projected In Fy27-28. Contribution Margin Is Projected To Turn Positive In Fy26-27 As Marketing Efficiency Improves With Scale.
The Founder Brings Deep Domain Expertise
Having Previously Built A Premium Laundry And Dry-Cleaning Business To Inr 3.6 Crore Arr Across Five Cities And Three Processing Facilities. The Team Is Supported By A High-Calibre Advisory Board Including A Former Unilever Customer Development Leader With 26+ Years In Fmcg And A Former President And Ceo Of Sunedison Asia. The Product Portfolio Has Been Lab-Validated By Ex-Hul R&D Professionals, With The Company's Flagship Powder Outperforming Surf Excel At One-Third The Dosage In Independent Pairwise Testing.
Having Previously Built A Premium Laundry And Dry-Cleaning Business To Inr 3.6 Crore Arr Across Five Cities And Three Processing Facilities. The Team Is Supported By A High-Calibre Advisory Board Including A Former Unilever Customer Development Leader With 26+ Years In Fmcg And A Former President And Ceo Of Sunedison Asia. The Product Portfolio Has Been Lab-Validated By Ex-Hul R&D Professionals, With The Company's Flagship Powder Outperforming Surf Excel At One-Third The Dosage In Independent Pairwise Testing.
This Seed Investment Represents An Opportunity To Back A Differentiated, High-Margin Consumer Brand Executing The Same Playbook That Created 100-Million-Dollar-Plus Exits Globally, In A Largely Untapped Indian Market.
PROPOSAL
Industry
Consumer Goods
Sub Industry
Fast-Moving Consumer Goods (FMCG)
Nature of Business
D2C
Location
India
Open For Dilution
Yes
Ask Size
₹ 2 CR
Sector
Home Care / Personal Care Products
Region
Pan-India
Top Customer
🔒 Confidential
End Use Of Funds
The company has demonstrated strong product-market fit with INR 2.9 Crore in cumulative revenue, over 1 lakh units sold, ~10,000 orders per month, and 68% gross margins within less than two years of launch. Revenue has grown 571% year-on-year from FY24 to FY25. The brand is live across Amazon, Blinkit, and Instamart, with a clear path to INR 1.3 Crore MRR by March 2027 and EBITDA profitability by FY 27-28. The fund raise of INR 2 Crore will be deployed towards marketing scale, new SKU development, and operational strengthening.
FINANCIAL INFORMATION
| 2024 (in INR Lakh) | 2025 (in INR Lakh) | 2026(P) (in INR Lakh) | |
|---|---|---|---|
| Sales | 13 | 90 | 280 |
| EBITDA | |||
| PAT |
Business Documents