Empowering NBFC - Leveraging Digital India To Help Micro Enterprises Grow In Small Cities And Towns

Empowering India's Invisible Micro-Entrepreneurs Through Impact-Focused Digital Lending

The company is a Reserve Bank of India (RBI) registered Non-Banking Financial Company (NBFC) headquartered in Hyderabad, Telangana. Founded with a mission to become India's most trusted and preferred financial partner for micro-enterprises, the company operates at the intersection of financial inclusion, technology, and social impact. It received its NBFC license in FY2020, commencing operations with a pioneering feet-on-street model combined with Machine Learning algorithms and end-to-end digital processes to serve a deeply underserved segment of the Indian economy — nano and micro-enterprises operating in small cities and towns across Telangana.

The core target segment comprises micro-enterprises with a daily business turnover ranging from Rs. 8,000 to Rs. 30,000 — typically Kirana stores, cloth stores, fancy stores, pharmacies, footwear shops, electrical businesses, auto and ancillaries outlets, and building and construction material dealers. These businesses fall under the nano enterprise category and are characterised by the complete absence of formal books of accounts, lack of documentary proof of income, low credit scores, or limited to no credit history. Approximately 20% of the company's customers are entirely new to business credit, while over 80% are first-generation entrepreneurs whose businesses are managed jointly by men and women in the family. More than 85% of all borrowers belong to low-to-middle income households, making the company's work directly aligned with India's Sustainable Development Goals — specifically SDG Target 8.10 (Universal Access to Banking, Insurance, and Financial Services) and SDG Target 9.3 (Increase Access to Financial Services and Markets).